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Better By Half – Chris Hoyt – Sparks Headliner October 2018


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Watch as Chris The Brain cuts through the nonsense of business that ignores the customer’s needs. To learn more about Chris the Brain visit his LinkedIn profile at https://www.linkedin.com/in/christhebrain/

Chris “The Brain” Hoyt has worked as a marketing consultant for dozens of companies, including many start-ups both funded and bootstrapped. He talks about the hidden guiding principles of innovation that play a large part in pre-determining the success of new idea or start-up. While all ideas may seem equal at first, a hindsight look at famous successes and failures reveal some common patterns. For indeed, there is such a thing as a stupid idea.

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