Getting Started with Instagram
If you’re just getting started on Instagram, or you’re not sure why your audience isn’t growing, then this is for you. According to Hubspot, Instagram Live has the highest ROI of any content format, so keep reading to make sure you’re on track for success.
Creating a Channel with YouTube Studio Best Practices
If you are wanting to start your own YouTube channel, then you are not alone. In February 2020, more than 500 hours of video was uploaded every minute, and probably has increased over time. Which makes sense, given that YouTube reaches 79.4% of the United States population over the age of 182 and they are…
How to Use Facebook for Business
Lots of people shop on Facebook. Globally, in Q1 of 2021, Facebook Shops had over 250 million active shops and an average of 1 million monthly active users. About 70% of U.S. adults use Facebook and if you sell a product or service, you’re probably already using Facebook for your business. If your brand’s not…
3 Ways to Create Blog Post Ideas
When you’re trying to come up with what topics to write about in your blog, there is a lot of advice available to help you create blog posts that will speak to your audience. No matter what your business blog post is about, your content should always be written for your core audience. Wouldn’t it…
How to Create Landing Pages
Landing pages are the keystone of both paid and organic marketing. Once you have a prospect’s attention and they click over to your website, now you must give them a reason to stick around. Wouldn’t it be nice for your business to be there? With a little research, you can prioritize content that has a…
How can I use keyword research to create good content for my website?
Whether you’re just starting out or already have some content that isn’t performing as well as you’d like, keyword research can give you additional insight into your customers and what they are looking for when they search for businesses like yours. Wouldn’t it be nice for your business to be there? With a little research,…
Conducting a SWOT Analysis
Used as a business decision making tool since the 1960s (Harmon & Jarriel, 2015), SWOT Analysis or Strengths, Weaknesses, Opportunities, and Threats Analysis, can help you evaluate your big picture position in business. Use the worksheet in this Business Building Guide to complete your SWOT Analysis.
Understanding Your Products, Services, & Competition
Understanding how your products and services compare to your competition is vital to finding a niche customer base. This workbook will walk you through what to consider, and you’ll find a worksheet that you can use for your products, services, and competitors.
Creating Your Content Calendar
A content calendar can help you organize and plan your content to save you time while still posting regular content for your business. Even if you currently plan some content in advance, you will benefit from creating and using your content calendar.
Auditing Your Social Media Presence
Do you know how well your social media accounts are doing? How do you know? A social media audit is a chance to make sure that you’re using all of your social media accounts to reach your business goals. Completing a social media audit regularly can help you grow online. This is part of our…
