Just like while building a home, you have to consider what finishes to use to best appeal to your audience. The same goes for planning your brand, you have to know who your ideal target customer is to appeal to them. This is part of the Brand Strategy Section of our Business Building Guides. This PDF guide covers creating Customer Profiles to target your business efforts and includes worksheets to help you keep track of them.
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Not ready to join and just want this guide?
You can get the PDF version of this guide which includes the workbook!
