Maybe this happened to you, you designed a logo and had your first batch of business cards printed, only to find out your logo is a different color than you thought it was. That color you picked on your computer just doesn’t look the same printed, or as a paint color. Trust me, this is frustrating, it happened to me when I designed my first logo. That shade of blue that looked awesome on my computer looked purple. Who knew there was a difference between digital and printed colors?
In this video, we’ll talk about three common color profiles used, color combinations, phycology behind colors, how to build your color palette and how to make sure your logo always prints and displays the same color!
