The Most Oversaturated Industries and Why Many Struggle to Be Profitable
In the ever-evolving world of business, some industries are teeming with opportunities, while others are overcrowded with competitors, making it difficult for even the most determined entrepreneurs to turn a profit. Oversaturation occurs when too many businesses target the same market, leading to fierce competition, razor-thin profit margins, and limited growth potential. This problem is…
Why Video Should Be a Key Part of Your Small Business Marketing Strategy
For solopreneurs, balancing marketing efforts with the demands of running a business can feel overwhelming. Limited time, tight budgets, and the need to wear multiple hats are everyday challenges. However, in today’s competitive landscape, video marketing is one tool that can help solopreneurs amplify their brand, connect with their audience, and convert prospects into loyal…
Elevate Your Brand: The Most Effective Promotional Products for Small Business Owners
In the realm of small business, where every marketing effort counts, promotional products stand out as tangible and impactful tools for brand promotion. These items serve as ambassadors for your business, leaving a lasting impression on customers and potential clients. In this comprehensive guide, we’ll explore the most effective promotional products for small business owners,…
Canva Quick Start Guide – Beginners Tutorial for Using Canva
In this video, you’ll learn the basics of using the popular graphic design site Canva as we create a cover image for our new weekly Facebook Live, Beyond the Idea.
Build Reach Without Breaking the Bank
Building brand visibility can be an expensive process if you don’t know where to start. Lorraine Ball, owner of Digital Toolbox, shares her tips for establishing and growing your online presence without breaking the bank.
Creative Brand Visibility
How do you raise awareness of your brand? Sue Wei, owner of Magic Promotions Inc, shares her tips and ideas for creative ways to increase awareness of your brand.
How to Create Your Brand
Chris Reed, better know in central Indiana as Captain Selfie and owner of Creed Improvements, shares why it’s important to create your own unique brand and the first steps to take when creating your own.
5 Common PowerPoint Mistakes to Avoid & 5 Tips to Improve
When you’re creating a presentation in PowerPoint, it can be tempting to throw in all your information, but this, oftentimes, doesn’t lead to a great presentation. Your PowerPoint should support your spoken presentation in a way that emphasizes your key points and helps your audience follow along. By learning just a few tips, you can…
WTF Does LinkedIn Actually Do?
Do you ever wonder what LinkedIn actually does or why it matters for your business? You’re not alone. Watch as Payge Gillig from the Jack Laurie Group shares how you can start using LinkedIn to get the word out about your business.
Web Accessibility Basics
Web accessibility covers all parts of your website. It should be easy to understand for users, no matter how they are using your site. This might include when users are using a screen reader or navigating with the keyboard, because of visual, physical, or other impairments. This blog will help you make sure your content…
