How to Create Your PowerPoint Template
In this tutorial, we’re going to show you how to create a PowerPoint template with your branding for your business. We’ll cover how to set your background, colors, fonts and how you can make every presentation represent your brand.
Creating Your ‘In Indiana’ Campaign
Elaine Bedel, President of the Indiana Destination Development Corporation joins us to share a brand new advertising campaign available to every business, local government and nonprofit organization in Indiana.
Creating Your Brand Guide
Ryan Henry, Idea Guy for INSPIREsmall.biz shares how to create your brand style guide so all of your marketing material has consistent branding for your business.
Designing a Great Sign
Mark Kipp, owner of Vector Sign Solutions in Noblesville, Indiana joins us to talk about how to design the perfect sign for your business.
Registering Your Trademark
Kara Long, Founder & Owner of The Memory Collective joins us to discuss her journey of applying for a Trademark for her business. Kara shares valuable insight into what you should know before applying.
Creating Your Letterhead in Microsoft Word
Creating your letterhead helps reinforce consistency for your brand in your written communications. In this tutorial, we’ll show you how to create your letterhead template using Microsoft Word.
Conducting a SWOT Analysis
Used as a business decision making tool since the 1960s (Harmon & Jarriel, 2015), SWOT Analysis or Strengths, Weaknesses, Opportunities, and Threats Analysis, can help you evaluate your big picture position in business. Use the worksheet in this Business Building Guide to complete your SWOT Analysis.
Understanding Your Products, Services, & Competition
Understanding how your products and services compare to your competition is vital to finding a niche customer base. This workbook will walk you through what to consider, and you’ll find a worksheet that you can use for your products, services, and competitors.
Creating Your Content Calendar
A content calendar can help you organize and plan your content to save you time while still posting regular content for your business. Even if you currently plan some content in advance, you will benefit from creating and using your content calendar.