Why Video Should Be a Key Part of Your Small Business Marketing Strategy
For solopreneurs, balancing marketing efforts with the demands of running a business can feel overwhelming. Limited time, tight budgets, and the need to wear multiple hats are everyday challenges. However, in today’s competitive landscape, video marketing is one tool that can help solopreneurs amplify their brand, connect with their audience, and convert prospects into loyal…
The Empty Promise: Why Guarantees of First-Page Google Rankings Are a Lie
In the world of digital marketing and search engine optimization (SEO), there’s a pervasive and alluring promise that often sounds too good to be true: the guarantee of first-page Google rankings. Unfortunately, this promise is not only misleading but can also be a complete lie. In this article, we’ll explore why such guarantees are unrealistic…
Canva Quick Start Guide – Beginners Tutorial for Using Canva
In this video, you’ll learn the basics of using the popular graphic design site Canva as we create a cover image for our new weekly Facebook Live, Beyond the Idea.
How to Tell a Story with Video
Does your video tell a compelling story to your potential customers? Listen as Jillian Boyington from Adam Grubb Media talks about what a story is, what a story is not, and how to create unique video stories to draw in new customers.
Build Reach Without Breaking the Bank
Building brand visibility can be an expensive process if you don’t know where to start. Lorraine Ball, owner of Digital Toolbox, shares her tips for establishing and growing your online presence without breaking the bank.
5 Common PowerPoint Mistakes to Avoid & 5 Tips to Improve
When you’re creating a presentation in PowerPoint, it can be tempting to throw in all your information, but this, oftentimes, doesn’t lead to a great presentation. Your PowerPoint should support your spoken presentation in a way that emphasizes your key points and helps your audience follow along. By learning just a few tips, you can…
Web Accessibility Basics
Web accessibility covers all parts of your website. It should be easy to understand for users, no matter how they are using your site. This might include when users are using a screen reader or navigating with the keyboard, because of visual, physical, or other impairments. This blog will help you make sure your content…
Getting Started with Instagram
If you’re just getting started on Instagram, or you’re not sure why your audience isn’t growing, then this is for you. According to Hubspot, Instagram Live has the highest ROI of any content format, so keep reading to make sure you’re on track for success.
7 Engaging Social Media Post Ideas
With almost endless possibilities, coming up with new content for your social media channels and blog can be hard. In this article, we’re listing ideas that you can use to create content online.
Creating a Channel with YouTube Studio Best Practices
If you are wanting to start your own YouTube channel, then you are not alone. In February 2020, more than 500 hours of video was uploaded every minute, and probably has increased over time. Which makes sense, given that YouTube reaches 79.4% of the United States population over the age of 182 and they are…
