Identifying Your Best Prospects
Identifying your prospects helps you focus your marketing message in a way that will appeal to the people who purchase your products or services. In this blog, we’re going to talk about how to build a customer profile to better understand your customers, and how to target your ideal audience while creating a meaningful marketing…
5 Tips for A Successful Small Business Saturday
Small Business Saturday is November 27th! Trademarked by American Express in 2010, Small Business Saturday is a public awareness campaign for ‘promoting public awareness of shopping locally.’ Here are 5 tips to help your business thrive this holiday season.
Your Small Business Battle Plan
It seems only fitting that since it’s November and we’re about 20 days away from Small Business Saturday, it’s time to look at how to formulate a plan for a successful Small Business Saturday. This is the recorded presentation of Your Small Business Battle Plan from Monday, November 1st, 2021.
5 Reasons Why Customers Unsubscribe
Email marketing is an effective tool when it comes to marketing your business. A recent blog by HubSpot found that the average return on investment for email marketing is 4,200%. That means every $1 invested in email marketing returns about $42 to your business. With this incredible potential, businesses of every size use email marketing…
Digital Marketing for Small Business
Joseph Skibbie, owner of JRS Mar/Com in Crown Point, Indiana joins us to talk about Digital Marketing Tips for Small Business.
Creating Your Customer Profiles
Just like while building a home, you have to consider what finishes to use to best appeal to your audience. The same goes for planning your brand, you have to know who your ideal target customer is to appeal to them. This is part of the Brand Strategy Section of our Business Building Guides. This…
5 Great Examples of Guerrilla Marketing
Guerrilla Marketing is defined as an unconventional way of advertising your business or products. In contrast to traditional methods of advertising such as TV, Radio and Print ads, Guerrilla Marketing campaigns are relatively inexpensive for the potential exposure a successful campaign creates.
Promote Your Business with A Media Kit
Susan Sparks, owner of ASAP Writing Services in Cicero, Indiana shares her presentation of How to Promote Your Business with A Media Kit.
Your Small Business Battle Plan
The holiday shopping season is always right around the corner. How are you going to share and promote your business this year? In this blog, we’ll discuss some tips for building your small business battle plan for this holiday shopping season.
The Foundation of Marketing Your Business
Congratulations, you’re a small business owner! What’s next? Now it’s time to get your business in front of potential customers, but how do you build the brand recognition necessary to be successful? While each business unique in exact strategy, all small businesses share the following marketing building blocks
