Conducting a SWOT Analysis
Used as a business decision making tool since the 1960s (Harmon & Jarriel, 2015), SWOT Analysis or Strengths, Weaknesses, Opportunities, and Threats Analysis, can help you evaluate your big picture position in business. Use the worksheet in this Business Building Guide to complete your SWOT Analysis.
Creating Your Google Business Listing
Google is the most popular search engine for finding pretty much anything. In this video, we’re going to show you how to add your Google Business Listing.
Understanding Your Products, Services, & Competition
Understanding how your products and services compare to your competition is vital to finding a niche customer base. This workbook will walk you through what to consider, and you’ll find a worksheet that you can use for your products, services, and competitors.
5 Ways to Promote Your Side Hustle Now
Hey everyone, it’s Ryan Henry idea guy for INSPIREsmall.biz and today we’re going to talk about five ways to build your side hustle now. A side hustle is a business opportunity that’s usually alongside of full-time employment. The great thing about a side hustle is that it can develop into an opportunity that allows you to quit…
Identifying Your Best Prospects
Identifying your prospects helps you focus your marketing message in a way that will appeal to the people who purchase your products or services. In this blog, we’re going to talk about how to build a customer profile to better understand your customers, and how to target your ideal audience while creating a meaningful marketing…
5 Tips for A Successful Small Business Saturday
Small Business Saturday is November 27th! Trademarked by American Express in 2010, Small Business Saturday is a public awareness campaign for ‘promoting public awareness of shopping locally.’ Here are 5 tips to help your business thrive this holiday season.
Your Small Business Battle Plan
It seems only fitting that since it’s November and we’re about 20 days away from Small Business Saturday, it’s time to look at how to formulate a plan for a successful Small Business Saturday. This is the recorded presentation of Your Small Business Battle Plan from Monday, November 1st, 2021.
5 Reasons Why Customers Unsubscribe
Email marketing is an effective tool when it comes to marketing your business. A recent blog by HubSpot found that the average return on investment for email marketing is 4,200%. That means every $1 invested in email marketing returns about $42 to your business. With this incredible potential, businesses of every size use email marketing…
Digital Marketing for Small Business
Joseph Skibbie, owner of JRS Mar/Com in Crown Point, Indiana joins us to talk about Digital Marketing Tips for Small Business.
Creating Your Customer Profiles
Just like while building a home, you have to consider what finishes to use to best appeal to your audience. The same goes for planning your brand, you have to know who your ideal target customer is to appeal to them. This is part of the Brand Strategy Section of our Business Building Guides. This…
