Creating Your Customer Profiles
INSPIResmall.biz member Ray Mills, owner of RM Media joins Ryan in studio to talk about the three different customer profiles he serves and the services he can provide to each group.
5 Tasks Every Small Business Owner Should Automate
As a small business owner, time is a precious resource that must be managed wisely to ensure productivity, growth, and success. Automation has emerged as a powerful tool for small businesses, offering efficiency, accuracy, and cost savings by automating repetitive tasks and workflows. Today, we’ll explore five key tasks that every small business owner should…
Joining a Service Organization: A Beneficial Step for Your Career
Service organizations, such as Rotary International, Lions Clubs, Kiwanis, and others, have long been associated with philanthropy, community service, and making a positive impact on society. While these organizations are indeed dedicated to community betterment, they also offer a wealth of benefits for individual members, including significant advantages for one’s career. In this article, we’ll…
Why You Need to Talk to an HR Professional Before You Hire Your First Employee
As a small business owner, hiring your first employee is a significant milestone. It’s a sign that your business is growing and that you’re ready to bring someone on board to help carry the load. But before you take that exciting leap, there’s an often overlooked yet critical step you should take: consulting an HR…
Sparks After Hours – December 2023 – Kara Long
Kara Long is the owner of The Memory Collective, a business that helps people document their most important family stories and memories.
Time-Tested Sales Wisdom: Old Techniques That Still Work Today
In the fast-paced world of modern sales, where technologies evolve and consumer behaviors shift rapidly, it’s easy to assume that traditional sales techniques are obsolete. However, some timeless sales strategies have proven to withstand the test of time.
The Empty Promise: Why Guarantees of First-Page Google Rankings Are a Lie
In the world of digital marketing and search engine optimization (SEO), there’s a pervasive and alluring promise that often sounds too good to be true: the guarantee of first-page Google rankings. Unfortunately, this promise is not only misleading but can also be a complete lie. In this article, we’ll explore why such guarantees are unrealistic…
Unleashing Success: The Benefits of Niche Customer Targeting for Businesses
In the vast and diverse landscape of business, finding and targeting a niche customer type can be a game-changer for businesses of all sizes. Rather than casting a wide net and trying to appeal to everyone, niche customer targeting involves focusing on a specific segment of the market with unique needs, preferences, and characteristics. In…
Mastering the Art of Follow-Up: Building Meaningful Connections from Networking Events
Networking events are bustling hubs of opportunity, where you can meet potential clients, collaborators, and referral sources. However, the real magic happens after the event – in the follow-up. Knowing how to follow up effectively with new connections can transform a brief meeting into a valuable relationship. Let’s explore some inspiring and straightforward steps to…
Canva Quick Start Guide – Beginners Tutorial for Using Canva
In this video, you’ll learn the basics of using the popular graphic design site Canva as we create a cover image for our new weekly Facebook Live, Beyond the Idea.
