Creating Your Customer Profiles
INSPIResmall.biz member Ray Mills, owner of RM Media joins Ryan in studio to talk about the three different customer profiles he serves and the services he can provide to each group.
5 Tasks Every Small Business Owner Should Automate
As a small business owner, time is a precious resource that must be managed wisely to ensure productivity, growth, and success. Automation has emerged as a powerful tool for small businesses, offering efficiency, accuracy, and cost savings by automating repetitive tasks and workflows. Today, we’ll explore five key tasks that every small business owner should…
Why Video Should Be a Key Part of Your Small Business Marketing Strategy
For solopreneurs, balancing marketing efforts with the demands of running a business can feel overwhelming. Limited time, tight budgets, and the need to wear multiple hats are everyday challenges. However, in today’s competitive landscape, video marketing is one tool that can help solopreneurs amplify their brand, connect with their audience, and convert prospects into loyal…
Elevate Your Brand: The Most Effective Promotional Products for Small Business Owners
In the realm of small business, where every marketing effort counts, promotional products stand out as tangible and impactful tools for brand promotion. These items serve as ambassadors for your business, leaving a lasting impression on customers and potential clients. In this comprehensive guide, we’ll explore the most effective promotional products for small business owners,…
Time-Tested Sales Wisdom: Old Techniques That Still Work Today
In the fast-paced world of modern sales, where technologies evolve and consumer behaviors shift rapidly, it’s easy to assume that traditional sales techniques are obsolete. However, some timeless sales strategies have proven to withstand the test of time.
The Empty Promise: Why Guarantees of First-Page Google Rankings Are a Lie
In the world of digital marketing and search engine optimization (SEO), there’s a pervasive and alluring promise that often sounds too good to be true: the guarantee of first-page Google rankings. Unfortunately, this promise is not only misleading but can also be a complete lie. In this article, we’ll explore why such guarantees are unrealistic…
Unleashing Success: The Benefits of Niche Customer Targeting for Businesses
In the vast and diverse landscape of business, finding and targeting a niche customer type can be a game-changer for businesses of all sizes. Rather than casting a wide net and trying to appeal to everyone, niche customer targeting involves focusing on a specific segment of the market with unique needs, preferences, and characteristics. In…
Canva Quick Start Guide – Beginners Tutorial for Using Canva
In this video, you’ll learn the basics of using the popular graphic design site Canva as we create a cover image for our new weekly Facebook Live, Beyond the Idea.
How to Work The Room At Networking Events
Networking is a vital skill in today’s professional landscape. Whether you’re attending a conference, a business mixer, or a social gathering, the ability to work a room effectively can open doors, build valuable relationships, and advance your career. In this article, we’ll guide you through the art of networking, from preparation to execution, offering valuable…
5 Toxic People to Avoid at Networking Events
Networking is already difficult, especially for new business owners and introverts. Many of the people you meet have a genuine interest in getting to know you, but there are certain types of individuals who might not contribute positively to your networking experience.
