Why Video Should Be a Key Part of Your Small Business Marketing Strategy
For solopreneurs, balancing marketing efforts with the demands of running a business can feel overwhelming. Limited time, tight budgets, and the need to wear multiple hats are everyday challenges. However, in today’s competitive landscape, video marketing is one tool that can help solopreneurs amplify their brand, connect with their audience, and convert prospects into loyal…
The Empty Promise: Why Guarantees of First-Page Google Rankings Are a Lie
In the world of digital marketing and search engine optimization (SEO), there’s a pervasive and alluring promise that often sounds too good to be true: the guarantee of first-page Google rankings. Unfortunately, this promise is not only misleading but can also be a complete lie. In this article, we’ll explore why such guarantees are unrealistic…
3 Ways to Create Blog Post Ideas
When you’re trying to come up with what topics to write about in your blog, there is a lot of advice available to help you create blog posts that will speak to your audience. No matter what your business blog post is about, your content should always be written for your core audience. Wouldn’t it…
How to Create Landing Pages
Landing pages are the keystone of both paid and organic marketing. Once you have a prospect’s attention and they click over to your website, now you must give them a reason to stick around. Wouldn’t it be nice for your business to be there? With a little research, you can prioritize content that has a…
How can I use keyword research to create good content for my website?
Whether you’re just starting out or already have some content that isn’t performing as well as you’d like, keyword research can give you additional insight into your customers and what they are looking for when they search for businesses like yours. Wouldn’t it be nice for your business to be there? With a little research,…
Get Your Business Selling Online
Make sure you’re selling online! Here, we talk about the easiest ecommerce solution for WordPress (WooCommerce) and tips to promote your store online!
Starting Your Online Store
While selling your products online is an excellent way to reach new customers, it can also be a minefield of legal, technical, and business considerations. This introduction is designed to get you asking the right questions so that successful sales don’t lead to headaches later.